Google & Meta Ads For Service Businesses
Webdo builds and manages paid campaigns that put your business in front of people who are actively looking for services like yours. No wild promises – just focused, data-driven campaigns and honest reporting.
Who Webdo Runs Ads For
Webdo focuses on local lead generation for service-based businesses – where one good client is worth the ad spend.
Webdo does not manage ads for risky industries or e-commerce stores. The focus here is on honest, long-term, service-based businesses.
How Paid Ads With Webdo Works
Simple process, clear communication and WhatsApp-friendly updates so you always know what’s happening.
Audit & Strategy
Webdo looks at your website, current enquiries and location. Together we decide which platform (Google / Meta) makes the most sense and what budget to test with.
Campaign Build
Webdo sets up conversion tracking, builds campaigns, writes ad copy and sets up keyword or audience targeting aligned with your services and service areas.
Ongoing Optimisation
Once ads are running, Webdo manages bids, keywords, negatives, audiences and creatives – sending you simple summaries in plain language.
Once-Off Campaign Build Packages
For businesses that need a professional setup, tracking and structure instead of boosting random posts.
Google Ads Launch
- ✔ Google Ads account & conversion tracking setup
- ✔ Keyword research for your services & service areas
- ✔ 1–3 search campaigns with tightly themed ad groups
- ✔ Professional ad copy and extensions (call, location, etc.)
- ✔ Negative keyword list to block junk searches
Meta Ads Launch
- ✔ Business Manager & pixel / conversions API setup
- ✔ 1–2 lead generation or traffic campaigns
- ✔ Ad creative direction (images/video) and copy
- ✔ Audience targeting for your area & niche
- ✔ Basic WhatsApp or landing page integration
Dual-Channel Launch
- ✔ Full Google Ads Launch setup
- ✔ Full Meta Ads Launch setup
- ✔ Consistent tracking & messaging across platforms
- ✔ Basic remarketing audiences where possible
- ✔ Launch call / voice note walkthrough of your campaigns
Ad spend is separate – you pay Google / Meta directly. Webdo can help you choose a sensible starting budget (for many local service businesses this is from around R2 500+ per month per platform).
Monthly Management & Optimisation
Once campaigns are live, Webdo can stay on to manage and improve them every month.
Essentials Management
- ✔ Management of 1 platform (Google or Meta)
- ✔ Weekly checks & basic optimisations
- ✔ Bid, keyword / audience and negative updates
- ✔ Simple monthly summary via WhatsApp or email
Growth Management
- ✔ Management of Google, or Meta, or both (depending on setup)
- ✔ Ongoing split-testing of ads & creatives
- ✔ Search term analysis & negative keyword work
- ✔ Suggestions for landing page tweaks with Webdo
- ✔ Monthly performance summary & voice note breakdown
Scale Management
- ✔ Custom management plan based on your setup
- ✔ Deeper optimisation and more frequent changes
- ✔ Support for multiple locations / services
- ✔ Priority response times
Minimum term: Webdo recommends at least 3 months of management so there’s enough time to test, optimise and judge results properly.
Paid Ads FAQs
Honest answers to the questions almost every business owner asks.
No. Webdo doesn’t promise specific lead numbers or sales. What you do get is clean tracking, solid campaign structure, ongoing optimisation and honest feedback on what’s working and what isn’t.
It depends on your industry and area, but many local service businesses start from around R2 500+ per month per platform. Webdo can look at your niche and give a realistic suggestion.
For Google Ads, yes – Webdo prefers sending traffic to a proper, fast website or landing page. For Meta, WhatsApp lead campaigns can work, but a website still helps a lot with trust.
You do. Webdo builds campaigns in your Google / Meta accounts so you always keep full control and history, even if we stop working together in future.
Small landing page tweaks might be included, but ongoing website work is covered better under Webdo’s separate maintenance plans. Many clients combine maintenance + ads for best results.
In most cases, yes – but it may require a once-off clean-up or full rebuild using the Launch packages. Webdo will check and advise which route makes the most sense.
Ready To Take Your Paid Ads Seriously?
If you’re tired of guessing with boosts and random ads, let Webdo set up proper campaigns and manage them the right way – with clear communication and simple reporting.
Happy Clients:
